Accessing bank data crime through the use of various information Dissertation

Getting to bank information wrongdoing using different data innovation in Saudi law - Dissertation Example Be that as it may, the equivalent has additionally prompted a concurrent ascent in information wrongdoings, and personality robberies have expanded complex. The ‘playing field’ for lawbreakers has likewise broadened, opening up more up to date roads for carrying out virtual wrongdoings; therefore supplanting disagreeable physical experiences with digital violations (Yusuf 2003). For example, preceding the computerization of banks, the majority of the bank fakes or burglaries included equipped thefts and breaking into banks making physical injury individuals and extensive harm to property. Today, the crooks use web to break into customers’ records and take their characters for pulling back money, subsequently just causing fiscal harm. The apparatuses accessible at the removal of such lawbreakers have additionally risen extensively with the appearance of data innovation, where fakes and robberies can without much of a stretch be submitted from the solaces of oneâ₠¬â„¢s own home (Forder, Quirk, 2001; Kono et al, 2002). The way that PCs and web have made life simpler for clients in the financial area, with administrations empowered through innovation, for example, ATMs, web banking, and bank by telephone administrations, can't be denied. In any case, simultaneously, the complexities of bank-related wrongdoings have likewise expanded significantly and all the while. It has presented more current difficulties for law requirement offices to screen and control such wrongdoings, making it essentially compulsory for the administrators to order new digital laws; and their officials to pick up and be capable in software engineering/legal sciences. As people develop increasingly more reliant on innovation, almost certainly, PC related wrongdoings would increment at the same time (Lee, Lee, and Kim, 2007). Consequently, the suitable institution and utilization of laws and successful utilization of innovation are the main devices to battle and address su ch violations with most extreme proficiency. Besides, it is likewise similarly significant, somewhat basic, for clients to comprehend and know about such violations in order to make sure about their ledgers from such false practices (Sathe, 1999; Salvatore, 2006; Jaffer, 2005; Laforet 2008; Dar and Presley 2003). This paper looks to talk about, investigate and prescribe approaches to battle the difficulties presented by innovation empowered violations inside the financial area, and utilize equivalent to a compelling methods for making sure about and forestalling bank information burglaries. Which means and Definitions of key terms utilized: Data: According to Article 1 (3) of the Anti Cyber Crime Law, the term ‘data’ alludes to â€Å"Information, orders, messages, voices, or pictures which are arranged or have been set up for use in PCs. This incorporates information which can be spared, handled, transmitted, or developed by PCs, for example, numbers, letters, codes, e tc.† Thus concerning banks and with the end goal of this examination, information burglaries alludes to the robbery of all or any of the previously mentioned information by utilization of data innovation. Criticalness: This examination would help in recognizing the different manners by which information burglaries happen in banks and bring issues to light on the issue. Besides, it is expected to feature the numerous manners by which innovation can be utilized to counter such wrongdoings, and address them through successful use of innovation (Zheng and Ni, 2006). This examination would likewise incorporate different proposals to lessen such robberies through system security; guarantee more prominent insurance of customers’ information by utilizing devices which would forestall the digital hoodlums from hacking and other comparable ID related fakes. In this manner, help the banks in improving its efficiency just as benefit by offering secure exchanges. Extent of study: Th is investigation intends to feature the

The effects of kemerut free essay sample

Thing PD 1006 1. Defenition of Teachers alludes to all people occupied with instructing at the basic and optional levels, regardless of whether on full time or low maintenance premise, including direction instructor, school bookkeepers, modern expressions or professional educators and every single other individual performing administrative and additionally managerial capacities in all schools in the aforementioned levels and lawfully qualified to work on instructing under this declaration. RA 7836 alludes to all people occupied with instructing at the rudimentary and auxiliary levels, regardless of whether on full-time or low maintenance premise, including modern expressions or professional instructors and every single other individual performing administrative and additionally managerial capacities in all schools in the aforementioned levels and qualified to work on showing this demonstration. Perception In RA 7836 direction advocates and administrators were not referenced. 2. Instructors Examination PD 1006 a. Extent of Examination The assessment will comprise of composed tests, the extent of which will be controlled by the board, mulling over the showing plan of the schoos legitimately established in the Philippines. We will compose a custom paper test on The impacts of kemerut or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page RA 7836 The assessment for the basic and auxiliary teachers will be discrete. The assessment for educators in the rudimentary level will comprise of two (2) sections, in particular: proficient instruction and general training. The assessment for educators in the auxiliary level will comprise of three sections specifically: Professional training, general instruction, and field of specialization. Perception In PD 1006 there was no particular task where an instructor could educate. They simply let an educator take the test. While in the RA 7836 theres effectively a particular classification where an analyst can take the test relies upon what specialization the educator has wrapped up. b. Capability Requirement PD 1006 No candidate will be confessed to take the assessment except if, on the date of recording of the application, he will have conformed to the accompanying prerequisites: a. But the individuals who have been occupied with instructing as thus characterized for at any rate five years in schools in the Philippines not sorted out only for nationals of a remote nation at the hour of the effectivity of thios order, the candidate must be a resident of the Philippines; b. That he is of acceptable good character; c. That he is liberated from any physical as well as mental deformity which will cripple him to render productive assistance; and. d. That he has the accompanying least instructive capabilities. For educators in the kindergarten and rudimentary evaluations, Bachelors qualification in Elementary Education (B.S. E. Ed. ) or its proportionate; 2. For educators of the auxiliary school, unhitched males degree in instruction or its proportionate with a significant and minor or a Bachelors qualification in Arts or Sciences with at any rate eighteen units in proficient training. All application will be recorded with an office or workplaces assigned by the board, preferalby the workplaces of the Civil Service Commission and the Department of Education and Culture. These workplaces will screen and support such applicatios and issue the comparing grants to take the assessment to quality candidates. RA 7836 a. A resident of the Philippines or an outsider whose nation has correspondence with the Philippines in the act of the instructing professio; b. At any rate 18 years old; c. Healthy and of good notoriety with high virtues; d. Has not been covicted by conclusive judgment by a court for an offense including different turpitude; e. An alum of a school, school or college perceived by the legislature and has the base instructive capabilities, as follows: 1. For educators in pre-school, a single men degree in youth training (BECED) or its equal; 2. For instructors in the basic evaluations, a lone wolves degree in rudimentary training (BSEED) or its proportional. 3. For educators in the optional evaluations, an unhitched males degree in instruction or its proportionate with a significant or minor or a single guys degree in expressions and science with at any rate 10 units in proficient training; and. 4. For educators of professional and two-year specialized courses, a lone wolves degree in the field of specialization or its proportionate with at any rate 18 units in proficient instruction. Perception In PD 1006 theres no age necessity not at all like with RA 7836 a candidate must be 18 years old. Becomes stricter with regards to criminal report of a candidate There was no Early Childhood Education before c. Evaluations PD 1006 In request that a competitor might be regarded to have effectively passed the assessments, he probably got a general normal of at any rate 70% in all subject without any appraisals underneath half in any subject Observation: There is no Ratings talked about in the RA 7836 d. Report of resultsPD 1006 The analysts will report the appraisals got by every contender to the board inside 150 days after the most recent day of the assessment, except if reached out by the last mentioned. RA 7836 The board will, inside 120 days after the assessment, report the appraisals got by every possibility to the Professional Regulation Commission for endorsement and suitable activity. Perception In PD 1006, It is the inspector who will report their evaluations to the board inside 150 days. The board is the person who will report the evaluations to the PRC for endorsement and suitable activity. 3. National Board for teachersPD 1006 1. Secretary of Education and culture 2. Administrator, Civil Service Commission 3. Magistrate, PRC 4. Two individuals speaking to the private segment to be selected by the president Board for proficient TeachersPD 1006 None RA 7836 There is thusly made under this Act a Board for proficient Teachers, hereinafter called the Board, a collegial body under the general management and regulatory control of the PRC, hereinafter alluded to as the Commission, made out of 5 individuals who will be named by the President of the Philippines from among the recommendees will be from the rundown of chosen people chose by the authorize relationship of educators, who appropriately have all the capabilities endorsed in Sec. The administrators and the bad habit executive of the board will be delegated from these 5 individuals by the president: gave, that these individuals from the board named under this demonstration will be naturally enrolled as expert instructors and gave with the declaration of enlistment and expert endless supply of the charges for assessment, enlistment and different expenses recommended by the commission. 5. Reason for repudiation of authentication or permit PD 1006 None The board will have the force, after due notification and hearing to suspend or renounce the endorsement of enlistment of any registrant to denounce or to drop the brief grant of the holder thereof who is excluded from enrollment for any of the ff causes: a. conviction for any criminal offense by a court of capable locale; b. Unethical, amateurish or shameful channel; c. Declartion by a court of compentent ward for being intellectually unsound or crazy; d. Misbehavior, net inadequacy, net neglegence or genuine obliviousness of the act of the showing calling; e. The utilization of or execution of any extortion or trickery in getting an endorsement of enlistment, proficient permit or uncommonly/transitory license f. Ceaseless enibriery or constant utilization of medications; g. Infringement of any arrangements of this demonstration, the guidelines and guidelines and different approaches of the board and the commission, and the code of moral and expert measures for proficient instructors; and h. Unjustified or determined inability to go to classes, workshop, gatherings and so forth or the proceeding with instruction program endorsed by the board and the commission. The choice of the load up to revokeor suspend an endorsement might be spoke to the provincial preliminary court of where the load up holds office inside 15 days from receipt of the said choice or the disavowal or the movement or reexamination recorded in due time.

12 Days of Finals

12 Days of Finals On the first day of finals, from U of I to me: a gen ed that Im failing On the second day of finals, from U of I to me: 2 peer reviewsand a gen ed that Im failing On the third day of finals, from U of I to me: 3 chem labs2 peer reviewsand a gen ed that Im failing On the fourth day of finals, from U of I to me: 4 more midterms 3 chem labs2 peer reviewsand a gen ed that Im failing On the fifth day of finals, from U of I to me: 5 whole exams4 more midterms3 chem labs2 peer reviewsand a gen ed that Im failing On the sixth day of finals, from U of I to me: 6 English papers5 whole exams4 more midterms3 chem labs2 peer reviewsand a gen ed that Im failing On the seventh day of finals, from U of I to me: 7 research projects6 English papers5 whole exams4 more midterms3 chem labs2 peer reviewsand a gen ed that Im failing On the eighth day of finals, from U of I to me: 8 math assignments7 research projects6 English papers5 whole exams4 more midterms3 chem labs2 peer reviewsand a gen ed that Im failing On the ninth day of finals, from U of I to me: 9 presentations8 math assignments7 research projects6 English papers5 whole exams4 more midterms3 chem labs2 peer reviewsand a gen ed that Im failing On the day tenth of finals, from U of I to me: 10 times more homework9 presentations8 math assignments7 research projects6 English papers5 whole exams4 more midterms3 chem labs2 peer reviewsand a gen ed that Im failing On the eleventh day of finals, from U of I to me: 11 in-class essays10 times more homework9 presentations8 math assignments7 research projects6 English papers5 whole exams4 more midterms3 chem labs2 peer reviewsand a gen ed that Im failing On the twelfth day of finals, from U of I to me: 12 random quizzes11 in-class essays10 times more homework9 presentations8 math assignments7 research projects6 English papers5 whole exams4 more midterms3 chem labs2 peer reviewsand a gen ed that Im failing Kate Class of 2020 I’m a senior here at the university, majoring in English and Math and minoring in Spanish. I’ve lived in Illinois all my life, sharing a room with my sister and many crickets. As the youngest in my family, I’m lucky enough to have my older siblings’ advice and perspective as I make my way through college!

Should Body Modifications Be Allowed - 1226 Words

Individuals should be able to express themselves without having limitations as to which occupation they have because modifications do not harm customers or others, they are people who need jobs like the rest of us, and it is unfair. Often, when most people hear the words â€Å"body modifications† they think about the huge plates in people’s ears or lips. Most people fail to realize that body modifications can be as simple as tanning, dieting, or more drastic, plastic surgery. As society develops, body modifications such as tattooing, hair color, and stretched ears are becoming more of a social â€Å"norm† and increasingly popular. A few prominent historical examples of body modifications include neck elongation in Africa and Thailand, ear lobe stretching in Africa, and corseting in Western Nations (Barker Barker 2002). As body modifications have become increasingly common, the issue of discrimination toward people who possess them in the workplace has become greater and desperately needs to be addressed. I believe people who possess modifications should not be looked at as weird or not normal. These individuals are living, breathing humans like the rest of us who have a different way of expressing themselves. Whether they have a tattoo on their wrist or not should not determine if they are fit for the job. If they can follow instructions, work well with others, and contribute to the business, they are fit for the job. I feel as though more than often; employers or managers getShow MoreRelatedTattoos Piercings in the Workplace Essay878 Words   |  4 PagesTattoos amp; Piercings in the Workplace PHI221 Shelley Hipps College America Abstract This paper focuses on the subject of whether or not tattoos and piercings should be allowed in the workplace. There are a lot of resources arguing that they should not be allowed, but this research maintains the point that they should be more accepted in the workplace these days. This paper concludes by discussing how tattoos and piercings are much more of an artistic expression rather than a form of rebellionRead MoreLaws And Regulations Of A Child With Disabilities980 Words   |  4 Pagesenacted generating schools to phase out of standardized testing with modifications catered to students with special needs or intellectual disadvantages by U.S Secretary of Education, Arne Duncan. My opinion on this new policy is negative. I do not believe students who suffer from disabilities should have the option of modified testing taken away from them. In the past, only two percent of the special needs student body was allowed to be granted modified testing under the No Child Left Behind Act.Read MoreBody Piercings And Its Impact On Society1665 Words   |  7 PagesCaesar. As body piercings become increasingly popular in modern culture, it has brought many researchers to the realization that this trend is a tragic insight into an individual’s psyche as well as their physical being and opportunities in the workplace even though it’s seen as a way to express one’s self. Socially and economically, body piercings, among other forms of body modifications, have not only benefited individuals but may also be quickly destroying them. Historically, body piercings haveRead MoreWhat Makes A Human Dna Can Make Us Better, Or Hurt Us?1639 Words   |  7 Pagespossible. It can come from mutations all the way to artificial selection. These â€Å"changes† in our DNA can make us better, or hurt us. But what if there was a way to modify our DNA, to manually adjust our genome to help us as a species. I believe that modification of organisms’ genome will overall benefit us. We have actually been doing this for over 10,000 years. â€Å"Hunter-gatherers began to keep flocks and herds and to cultivate cereals and other plants.†(West, Brian R., 2002) This means that we have selectivelyRead MoreEthical Discrimination On Tattoos1237 Words   |  5 PagesPeople who have tattoos should not be discriminated because it is unethical, a form of self-expression, and art. Garrett Kennedy is a representative for the employers and senior executives in all aspects of employment-related litigation; a complaint that helps deal with situations that involves an employee being treated differently at his or her job. In this case, Kennedy is representing the people who are being discriminated at the workplace because of their body modifications. Kennedy acknowledgesRead MoreThe Essence of Tattoos735 Words   |  3 PagesThere is a divide between societies understanding of tattoos, those who oppose them identify tattoos as being a form of â€Å"taboo† and is associated with a type of body modification that is seen as distasteful in nature. Others believe tattoos are a form of one’s own self-expression. Although tattoos are subjective to each person, we should not completely rule them out altogether because they are perceived as ill-natured, that is a form of stereotyping. Being in the U.S Army, maintaining a high levelRead MoreGenetic Modification Of Human Beings896 Words   |  4 Pages Some people may argue that the genetic modification of human beings should be allowed for a variety of reasons. Genetically modifying a zygote’s or embryo’s DNA may possibly reduce the risk of the child growing up with a dangerous or even fatal genetic disorder his or her parents may have had the gene(s) for. Others may argue that a child’s parents deserve the right to decide exactly what they want their child to be like. For example, some parents may want their child to be more athletic ratherRead MoreThe Reasoning for Tattoos in the US Army Essay1231 Words   |  5 PagesThere is a divide between societies understanding of tattoos, those who oppose them identify tattoos as being a form of â€Å"taboo† and is associated with a type of body modification that is seen as distasteful in nature. Others believe tattoos are a form of one’s own self-expression. Although tattoos are subjective to each person, we should not completely rule them out altogeth er because they are perceived and sometimes deemed inappropriate, that is a form of stereotyping. Being in the U.S Army, maintainingRead MoreGenetically Modified Organisms ( Gmo )1271 Words   |  6 Pagesspecies are the library from which genetic engineers can work. Genetic engineers don t make new genes, they rearrange existing ones† says George Mason University Professor of Environmental Sciences,Dr.Thomas Lovejoy(TodayInSci, 2014).Genetic Modifications (GM) have been a topical interest among the field of biotechnology, in which modern techniques directly manipulate genomes allowingthe transfer of specific trait genes from one organism to be inserted into another organism changing its genes. InRead MoreNegative Effects Of Tattoos1473 Words   |  6 PagesWestern culture, have adopted tattoos as a way to express ourselves artistically and it is quite common to possess one nowadays. As popular as tattoos have become in our western society, there are still repercussions when participating in this body modification venture. It is typical for adolescents to partake in recei ving visible markings as a way to revolt against their parents or authority overall. Juveniles do not always consider the future and how such tattoos can have a destructive affect on their

How Carbon Fiber Tubes Are Made

Carbon fiber tubes are ideal for both the hobbyist and industry professional. Using the rigidity of the carbon fibers, an extremely stiff yet lightweight tubular structure can be used in a wide range of applications. Carbon fiber tubes can replace steel, but more often than not, it is replacing aluminum. In many instances, a carbon fiber tube can weigh 1/3rd of an aluminum tube and still have the same or better strength characteristics. Because of this, carbon fiber reinforced tubes are often found in applications lightweight is crucial, like aerospace, race cars, and recreational sports. The most common carbon fiber tubular profile shapes are squares, rectangles, and circular. The rectangular and square profiles are commonly referred to as a box beam. Carbon fiber box beams provide excellent rigidity to a structure and simulate two parallel I-beams. Carbon Fiber Tube Applications Any application where weight is crucial, switching to carbon fiber will be beneficial. The following are some of the most common uses of carbon fiber tubes: Aerospace beams and sparsFormula 1 structural componentsArrow shaftsBicycle tubesKayak paddles Manufacturing Carbon Fiber Tubes Hollow composite structures can be difficult to manufacture. This is because pressure needs to be applied to both in internal and the external side of the laminate. More often than not, carbon fiber tubes with a continuous profile are manufactured by either pultrusion or filament winding. Pultruded tubes are by far the most cost-effective method of manufacturing continuous composite profiles. When pultruding a hollow tube, a floating mandrel is required. A chromed steel rod is firmly affixed in place on the side of the die where the raw material enters. The mounting hardware is far enough away that does not interfere with the impregnated fiber as it enters the die. The space between the mandrel and the die will determine the wall thickness of the carbon fiber tube. Pultruding carbon fiber tubes allow for the production of tubing of virtually any length. Transportation of the tube is generally the restriction on length. In pultrusion, most of the fiber will run the direction of the tube. This creates a tube with a tremendous about of stiffness, but not much hoop strength, or cross-directional strength. Filament Wound Carbon Fiber Tubes For increased strength and properties in all directions, filament winding is an effective method in manufacturing carbon fiber tubes. Filament wound tubes are cost effective and have excellent properties, however, the largest limitation is based on the length of the winding machine. Other Manufacturing Processes Pultrusion and filament winding, although the most common, is not the only way to manufacture carbon fiber tubes. Bladder molding, compression molding, vacuum infusion, and autoclave processing are all methods to manufacture carbon fiber tubes. Each has its own advantage and disadvantage as well.

Nursing Study Guide Block 4 Final Free Essays

Study Guide for the Final Exam Here are the rules: please do not call me or email me questions about the study guide. I will answer questions about the study guide during the brief review before the exam itself. You cannot memorize the answers to the questions and do well on the exam- the questions are meant to stimulate thinking, not to be answers. We will write a custom essay sample on Nursing Study Guide Block 4 Final or any similar topic only for you Order Now Please remember to review the chapters on shock and MODS as there are questions on this content. 1. There are several ABG questions; remember these also include oxygen numbers so be prepared to determine oxygenation in addition to acid base PH: 7. 35- 7. 45 PCO2: 35-45 HCO3: 22-26 O2: 94-100 2. Review the care of the patient with pneumonia, including applicable nursing diagnoses and measureable outcomes Restrictive respiratory disorder: decreased lung expansion- low PaO2, decreased lung compliance, normal to low P/Q ration, shunt, respiratory alkalosis (blowing off co2, more bicarbonate) increased RR, TV smaller. SOB/cough, dyspnea=how many words can they say in one breath chest pain, fatigue, wt. loss, lung crackles, care: HOB 30deg, fluids to clear secretions, tidal volume–normal breathing 500mL Nursing dx: impaired gas exchange, ineffective breathing pattern, acute pain Outcomes: maintains adequate alveolar oxygen-carbon dioxide exchange, clears lungs of fluids and exudates. Demonstrates effective RR, rhythm, and depth of respirations. Reports control of pain following relief measures. . Review the treatment for TB (look in Lewis), including medications, length of treatment, evaluation of treatment plan, who is most likely to get TB infection, and side effects of the medications Medications: aggressive TB treatment: four drugs for 6 months, (INH, rifampin [Rifadin], pyrazinamide [PZA], and ethambutol) Newer: rifamycins, rifubin, rifapentine, first line for special situations Length of treatment: 6 months- 1 Year Evaluation of treatment plan: resolution of the disease, normal pulmonary function, absence of any complication, no transmission of TB, Most likely to contract: Asians have the highest TB rate, followed by Hawaiians and pacific islanders. African Americans are the highest rate inside the US. (45%) Higher rates of TB infections with patients with HIV infections Side effects of meds: alcohol increases hepatotoxicity of INH, monitor liver function. PZA may not be included in initial phase (due to liver disease or pregnancy) 4. Review the care of a patient with lung surgery, including chest tube management To keep lung inflated Drain fluid from interpleural space How do you know if collapsed lung: Blood gases, Chest X-ray, Vital signs, Color Air leaks – bubbling in water chamber: check your tubes for air leak make sure they’re always free of kinks. Don’t milk the chest tube (unless ordered). Continued bubbling = pneumothorax not resolved yet, Constant vigorous bubbling = air leak in system Should see tidaling if not attached to suction 100cc/hr. of drainage = call doc Determine if working correctly by: Monitor output, pain, breath sounds, assess patient breathing, auscultate, ABG, pulse ox (SPO2), skin/mucous membrane coloring, and respiratory effort Chest tube pain is common- give pain meds 7/10 5. Review heart failure: right-sided (acute and chronic), left- sided (acute and chronic), pulmonary edema, cardiomyopathy and management of the patients; remember to review the hemodynamic changes (and values) associated with right and left sided failure RIGHT SIDED HF: (FLUID RETENTION): Corpulmonale, systemic edema, neck vein distention, weight gain, fluid retention, Risk: COPD, hypoxia (pulmonary HTN), causes pulmonary vasoconstriction. CVP = increased; PVR = increased; SVR = increased; wedge = increased; contractility = decreased medication: nitroglycerine to decrease venous return, fix preload LEFT SIDED HF: (RESPIRATORY) DYSPNEA ON EXERTION, back up in lungs, pink frothy sputum, decreased O2 stat, increase RR. CVP = increased; PVR = increased; SVR = increased; wedge = increased; contractility = decreased HEART FAILURE: Usually starts out with one ventricle. Nitroglycerine, aspirin, O2, pericardial thump, Lasix, ACE, + inotrope, Class 4, transplant, symptomatic. ACUTE HF: Dig, Lasix, ACE, ARBS, Betas, Calcium Channel, Nitro, and Aspirin, compensatory mechanism is ok. CHRONIC HF: both ventricles can fail (left to right), Dig, Lasix, ACE, BETA, ARBS (if cough), calcium channel blocker, Primacore, compensatory mechanism makes it worse. 2 CLASSIFICATIONS OF HF: 1. Systolic: problems pushing volume out problem with too much afterload: HTN. TX: decrease SVR with dig, Lasix (diuretics), ACE. 2. Diastolic: problem with filling and getting blood in (Hypertrophic cardio) less room for blood TX: Beta blockers to reduce contraction or calcium channel then ACE. If you give them DIG it will kill them (will increase heart working too hard). PULMONARY EDEMA: hallmark: pink frothy sputum, Left- sided heart failure. Decreased albumin, decreased oncotic pressure, increased hydrostatic pressure. Dilated: Left vent is dilated (stretched out of shape) decreasing the ejection fraction. Vent is overstretched from CHF or chronic hypertension. Diagnose with chest X-ray: heart is BIG. TX: Dig, Lasix, Ace. Arrhythmias will increase mortality rate HYPERTROPHIC: L vent hypertrophy decreases the ability of the chamber to relax, decrease contractility (athlete, hereditary. ) TX: BB, CCB Constricted/restricted: normal size heart with decreased cardiac muscle compliance. Scarred= fibrosis, radiation, infection (rheumatic fever) control of volume overload is AGGRESSIVE: Ace, Diuretic, Dobutamine, Nitroglycerin/Nitropresside, exercise restriction . Review patho and management of COPD, especially related to acute respiratory failure. COPD: obstructive, exhalation problem, air flows in but then becomes trapped, teach pursed lipped breathing to improve FRC. Clinical manifestations: increased lung expansion, normal to increased TLC, decreased forces expiratory volume, increased functional residual capacity, decreased vital capacity, increased CO2, O2 sat-80-100, PaO2- 60 Best mask to use is vent mask, most precise O2 is delivered. Barrel chest- chronic hyperinflation of torso Corpulmonale, expiratory time, wheezing or rhonchi, A fib from chronic overuse of right ventricle TX: beta agonist/beta stimulant=dilates airway (epinephrine, albuterol) Anticholinergic bronchodilators, corticosteroids, mucolytic=thin out secretions, Mucinex or SVN mucomist, pulmonary vasodilators not common, prostaglandin E2, supposed to dilate pulmonary vessels but BP can plummet too. Nitrous oxide can temporarily improve pulmonary HTN but doesn’t improve outcomes Respiratory Failure: ALOC- confusion, restless. Nasal flaring, increased HR, increased BP, increased RR, increased depth, PVCs, Pulmonary Embolism=blue very fast, otherwise cyanosis is a late sign 7. Review management of patients on ventilators, including process of weaning and recognition of weaning failure AC – assist control: doing all the breathing for the patient. It’s providing Tidal volume and oxygen. For your unstable patient NO pressure support needed SIMV – synchronized intermittent mandatory ventilation: For weaning: Makes it easier for patient to take their own spontaneous breath. Tidal volume off and O2 on. Pressure support adjunct PEEP – positive end expiratory pressure, Keeps alveoli open by use of positive pressure. Increases FRC – air left in after exhalation. ARDS patient. Little bit of positive pressure at the end of exhalation. Use with SIMV or AC. Keep between 5-10, and not over How to cite Nursing Study Guide Block 4 Final, Papers

Research activity free essay sample

Pnllosopners ana tnlnKers nave analyzed tnls questlon 0T Delng numan ana actln Ilke one, and even if they dissented at some extents, from the time of Adam and Eve there are vestiges of the influence of human nature in peoples acting. Whether for good or for bad, individuals seem to tend to a certain course of action, as if they were programed in advance to proceed in a specific way. Tom Sawyer, for example, is many times dragged into trouble due to his inherent evil humanity but, as well, other times moved into outstanding compassionate actions by his inner goodness. The author irrors the question of human nature, a good but still evil and imperfect one, in every stretch of his writing letting the reader infer that not only during Twains childhood men were victims of their inner nature, but also at the time he writes the novel, and that it seems probable to continue that way. We will write a custom essay sample on Research activity or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Nevertheless, Mark Twain also makes clear, as the story progresses, that people should be willing to compel their nature so as it obeys to their inner goodness, rather than evil. Sawyers maturation has a lot to do with it.

Mind My Karaoke †Music Business Plan Essay Example

Mind My Karaoke – Music Business Plan Paper Executive sum-up Karaoke is a Free Web based Application Software for personal computer. Smart phones and tablets. it is Initially Designer for the Indian Music Industry where people are Interested in societal Networking and interacting with each other through assorted Mediums. Karaoke will look near to Social networking. with a Fresh and New construct of people doing their ain karaoke version of their favourite latest vocals from All Different languages all over India and portion it With their friends and Well wishers. utilizing it as an Recreational medium. With Increasing and Incredible Piracy rate in India Karaoke will assist The record Companies. Artists and the Consumers every bit good. We will write a custom essay sample on Mind My Karaoke – Music Business Plan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mind My Karaoke – Music Business Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mind My Karaoke – Music Business Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer A Web based Application Software. where sharing Karaoke vocals and Interacting with friends is new and easy to accommodate and interesting every bit good. The Karaoke offers up to day of the month Original karaoke paths with good quality and voice modulating options for the recreational vocalist who use it as a diversion and Fun. The karaoke itself acts as an Social Networking Medium where it meets Facebook. Twitter and Sound Cloud which are one of the Top rated Social mediums in this coevals to do it more Interesting. Business Idea The Increasing Piracy rate in India. particularly in the Music Industry where 95 % of the Music Downloaded in India is claimed to be Illegal ( RIAA study – 2010 ) . India when Compared to the Other Countries unhappily remains in the top five. with a High buccaneering rate in the Film Industry. The Film Industry suffered loss of ? 450 476 000 ( INR 4000 00 00 000 ) due to Video and Audio buccaneering. There is drastic increasing degree of music buccaneering through Online and Offline twelvemonth by twelvemonth. where there is no mark of diminishing buccaneering rate. The Indian Film Industry is a turning Industry where the Numberss is on addition. India is the Largest manufacturer of movies harmonizing to the BBC study 2009. In 2009 India Produced 2961 movies on celluloid includes 1288 characteristic Films. The are more than 10 subdivisions in the Indian Film Industry which contains more than 10 linguistic communications of Films. i. e. Hindi. Tamil. Kannada. Malayalam. Telugu. Assamese. Bengali. Gujarati. Konkani. Marathi. Punjabi. Sindhi and many more. where each province has an alone Language of their ain. Minimum of 100 Movies each from the linguistic communications of Tamil. Telugu. Hindi. Malayalam and Kannada release in Cinema theaters every twelvemonth. 95 % of the Movies has Songs which is a typical feature of the Indian Film Industry. Each Movie releases a Music Album from the Movie itself incorporating a Minimum of 4 Paths which helps the growing of this merchandise. The Main advantage of KARAOKE is the increasing figure of people who use societal Networking and Applications for Recreations. Fun and remaining in Touch with Friends. India ranks Third in the World for Social Networking users. In India now it has become a Manner that people Express their Emotions in Public through Social Networking Thus karaoke would be an Entertaining application for them. The karaoke besides offers the Original versions of the Songs for Download at cheaper Monetary value where the Customer can purchase it after Listening to the prevue of the Songs. As the Application Software is designed for Mul ti platform it can be used in Smartphones and Tablets every bit good This makes the Application Portable and Fun to utilize it Wherever we are. The KARAOKE has an Unique Feature of Auto Voice tuning Option. where it helps to cut off Background and Ambience noises doing it easy for the Users and it besides Helps the Amateur Singers to Tune their Voice for Better Quality and Fun. It provides assorted Features likes gives a opportunity to Listen to the Original path for a Limited figure of times before Buying are entering the Karaoke Version. in each purchase of a Karaoke Track it offers a Free online Lyrics Script for that Song. where people can even alter the wordss as good. non it any manner of offering the Composer. Artist or the Record Labels. The KARAOKE has a new Approach towards the Music Industry where it Helps to Reduce Music Piracy in India. Where people can Buy the vocals Merely which they like at cheaper monetary value alternatively of Buying the Whole Album. KARAOKE soles the Purpose of Interest of the Consumers from All over India who likes Songs and likes to Sing vocals. This merchandise will Catch the Kids and Youngsters every bit good. Peoples in In India are connected to Internet and Social networking most of the Time. About 620 330 040 Facebook Users prevail in India Ranking the Third Highest Facebook Users state in the World. So Publishing and Sharing the Product through Facebook would assist and which would besides Prefer the Facebook. The Karaoke has a Separate Webpage which acts like an Social networking Website where people can wish and notice on others Karaoke vocals. give an Unique name for their Karaoke vocal and portion them on Facebook. chirrup and Sound cloud. Though KARAOKE is Unique in its ain Kind with different Approach towards Karaoke. There are Six Prevailing Competitors for KARAOKE Rivals 1. Meraghana. com 2. Redkaraoke. com 3. Taranaa. com 4. Desikaraokedownload. com 5. Karaokehindi. com 6. Latestbollywoodkaraoke. com SWOT analysis Strength – new invention towards karaoke – works both as societal networking and helps music industry from Piracy every bit good – low cost – latest vocals – sharing with friends – can be operated through Mobile Phone and Tablets every bit Well. |Weaknesses – original karaoke versions released can be pirated – vocals Piquing the Composer and Record labels can be made – thought can non be copyrighted | Opportunities – low cost options for individual vocals alternatively of purchasing the whole album – listen to the vocals for limited figure of times before the Download. |Threats – bing and new competition can originate with similar merchandises – cost of Web hosting and server infinite in Rise | 3. Background The Team Consists of Members with Knowledge of Music Industry in India. Music Engineers. Application and Server Maintainers. Software Developers. Me therefore holding rather a Good cognition about the Indian Music Industry and prosecuting Audio Production Course geting Knowledge in Both Artistic and Technical facets and holding cognition about the Karaoke Music Interests in India will work out the Purpose. Recognizing the Piracy menace and Detailed research how buccaneering affects the Indian Music Industry helps to convey up this Business Plan. For Additional aid and proficient Assistance People will be recruited in Future of the Business if Needed. The Team shall be Expanded in Future of the Merchandise when it goes Global when it is introduced in Other Countries. shall incur Help from the Countries Respectively for Further Assistance. 4. Ownership The Ownership of this Merchandise this Project would Belong to the Creator of this Product and the Financier of this Undertaking in 15 % and 85 % severally in the Net income Margin. where the Creator would be Developing the Merchandise with Different Ideas and new Inventions doing it Interesting for the Consumers. where the Record labels would hold Partnership with the Composers and Artists for Making the Karaoke Version. which is Simple with the Same Original Track without the Vocal musics and the Record Label will hold Royalty and Copyright Agreement with the Composer and Artists of the Songs. 5. Company Structure The Company Structure includes the Team and the Space for Suiting the Server and Technical Support. Though This will be an Free Application Software the Investors Play a Critical function and they Handle the Artists and Composers sing the Royalties for each vocal that is sold through the KARAOKE. 6. Team Once the Merchandise is Developed by the Developers for introduced in the Market. it needs Technicians for Trouble shot and farther proficient aid during the First 3 Months of the Product Launch where the Developers will be responsible for Screening it out harmonizing to the Agreement they Have with the Company. Software will be Further Developed and maintained depending upon the Increase in figure of Consumers. 5. THE Merchandise The Product KARAOKE is a web based Application Software for Pc. Mobile phones and Tablets. KARAOKE is an Application Software which acts like an Social Networking web where Consumers From India can Sing and do their Favorite Karaoke Songs from All Different Languages in India. The Cardinal Feature of this Product is Consumers have entree to utilize Up to day of the month Latest Karaoke vocals from more than 10 Different Languages in India. The Product is Economic when compared to the other Karaoke Web downloads in India. where Peoples can listen and take their Karaoke vocals before purchasing it. and they can Buy individual original versions of the Song they like instead purchasing the whole Album. KARAOKE has assorted Facilities where people can sing and pull strings their voice to do it better or Hilarious harmonizing to their wish. with Assorted Vocal Auto Tune Option. When They buy a Song from KARAOKE. they can sing the Original Lyrics where they would be given a free online Free Lyrics book for that vocal or they can do their Own Lyrics within the Footings and conditions. Where any Vulgarity or in offense to jurisprudence shall be instantly removed from the Web. Once they are Done with Recording the Song. they can Upload it merely one time through the Application. But they can maintain their Downloaded Karaoke version With them. Consumers will hold all entree to Training and Trials on the web page. When they Uploaded a Song. they can Upload it with different entering once more and so they have to purchase the Track once more for Uploading and they can’t Claim Copyright for their Lyrics or the Tracks. Any Unlawful Act by the Consumers will be taken to Account where they can go on utilizing the Product. When Peoples report Spams or any other Disrespectful to one another. the vocal shall be removed with farther Notice. KARAOKE allows the consumers to wish and notice on Others vocals and can Rate on others Songs. consumers can Upload their Songs on Facebook. Twitter. Sound cloud and on the Same KARAOKE web page every bit good. As KARAOKE web page Acts of the Apostless as a Social Networking web. consumers can call their Own vocals with the name they like and give a Description or Story For that vocals. Where they can show the memories of the vocals and Emotions through words. In The Initial Stage of the Karaoke From the Launch of the merchandise till it gets Familiar with the people. they get a Beneficial Package when they Invite people to the Product. they get free Songs and can do their free vocal and Share it. which helps the Product as a Promotion. KARAOKE is speedy to Access even on Mobile phones and Tablets where they all need is Internet and the Product. KARAOKE will be Introduced as Free Subscription Application Software. Where People acquire a Free Songs from latest and Up to day of the month vocals on the Web. which helps them to cognize about the Product and acquire Familiar with and they are allowed to Share the vocal. They following Benefit they Get is. As they Invite Peoples to the KARAOKE they get a Free Songs After Inviting 20 people as they Join they KARAOKE which makes it More Interesting for them and Which could assist them more to cognize about the merchandise. Where these Beneficial Schemes helps the Product’s Promotion and Marketing and makes it Familiar to the Younger coevals who are Active on Social Networking. KARAOKE will Act as a Fun and Recreational Element. KARAOKE will besides sell Original Versions of Up to Date vocals at Cheaper monetary value. which helps The Indian Music Industry to Fight Against Piracy. There are More than Hundred Websites which Offers illegal Download. which the Government wants to close down but the Numberss are still on addition and this Product would assist Fighting Against Piracy. Subsequently After doing the Merchandise Familiar the Product can be Redesigned to establish in different Countries. KARAOKE after a Steady success. will hold a Dealership will Mobile Networking Companies. because in India Many people use a installation called company Tune where people naming one another would listen to their Favorite vocal alternatively of the normal ring. where KARAOKE would offer that they can utilize their ain karaoke vocal which they made as their Caller Tune. this would do the Consumers more Interesting where they ever in a hunt of Something New. 6. Selling Plan Having cognition of Indian Music Industry and being cognizant of the High Piracy rate in India and the Attitude of the Indian Consumers who are Keen on seeking something which is new to the market and which helps to Interact with one another. friends and Family. This Would assist them as an Diversion and to remain in touch with each other in an Alone manner like of all time earlier. So we understand that people need something new which would assist them Forget Illegal Download and do them purchase Original paths and karaoke versions and do this as an amusement more interesting which already prevails but non rather popular. Here Kotler’s 4Ps of Marketing Help to Address a selling Strategy ( laid-back 2009 ) . Merchandise The Consumers want to Try something new when Merchandises like this Launches in the Market. They are connected to Social Networking most of the clip to remain in touch with One another. As Peoples in India are Music Lovers and Movie Lovers every bit good they would wish to seek this merchandise every bit good. KARAOKE is a merriment Filled Entertainment and Recreational solution for the People who Love music and love to do Music where they can buy Original paths. This Merchandise will hold a strong connexion with the Amateur vocalists chiefly. as they want to sing vocals and do it sound good merely where they are. and to portion it with friends. this will assist them to achieve what they need. KARAOKE is a simple and effectual Application in which they can do their vocal wherever they are. all they need is a personal computer or Mobile phone or tablet with internet connexion. Karaoke provides more Interesting options which would do it User friendly. Topographic point As KARAOKE is a Free Version Application Software. they can Directly Download it from the Web page or through Online Application stares of their Mobile phones and Tablets. After Downloading the Application. when they need to Buy Karaoke Songs and Original Songs. they can Buy it with their Recognition Card games and Debit Cards. which the Webpage would give proper Guidance. Another Important point of sale will be through Advertisement links on Facebook. chirrup and Sound Cloud. where people can fall in and buy the vocals on spell. No direct hard currency dealing would take topographic point. everything would travel through secured on-line debit and Credit card payment. Monetary value The Product is Very Cheap and Economic when compared to its Competitor although this is a new Innovation and unique of its Kind. The Application Software would be Absolutely Free with free Ascents as good. When KARAOKE is compared to it market rivals it is economic. where the viing web sites offer monthly and Annual bundle of ?15 and more. which are higher than the KARAOKE. where merely few Web sites offer individual vocal download which is Much more expensive than our Merchandise. To do it comfy for the Consumers KARAOKE offers individual vocals downloads at cheaper monetary value where if people are non likely interested any longer they don’t have to lose their money. KARAOKE offers Original Songs and Karaoke Version at the same Cost where each of them would be charged ?0. 11 ( INR = 10 ) which is the most inexpensive and sensible cost for a Path in the Indian Market. Where as iTunes sells each vocal at a cost of ?0. 14 ( INR = 12 ) . iTunes when compared to KARAOKE. it is moderately cheaper. As the this would be an attractive and inexpensive monetary value for the Consumers of the Indian Market. As the Competing Websites Offers Annual Packages. most of the Websites doesn’t Offer Latest vocals. which is more likely to be a draw back for their ain luck. where they are more like Coercing to Consumers to buy the Monthly or Annual Package. where as KARAOKE doesn’t gives the Consumers the Whole freedom where they can take what they would wish to Buy and Use. Promotion The Product will be Promoted in a Number of ways to Target the Younger coevals. These people Chiefly Include from the Age group of 16 – 35. where the Other Age Group Promotion would besides take topographic point. As the First Step of Promotion. The Application Software will be given as a Free Download where Peoples can research and understand about the Product. The Following measure would be that Each and Everyone who had joined the KARAOKE would be given a Free Karaoke Song of their ain pick which is Present on the Web. where people will now be allowed to see the Product and portion it with their Friends and acquire a good cognition about the Product. The following measure of publicity would be with Regional Celebrities from Different linguistic communications. will be making a karaoke version of a celebrated vocal and will be out on the Web and societal networking sites and their fan Pages. where it will be shared for publicity. this will assist the Product acquire popular. The Following Step would be. when people invite more than 20 people and as the invited people articulation. the Invite would acquire a free Song once more. This will increase the figure of users of the merchandise and makes it Quite popular among the Childs. Now KARAOKE would hold Enough users and they would get down wishing the merchandise as they Would get down Buying the vocals. Facebook. chirrup and Sound Cloud would play an Important Role in Promoting the Product as people make their Karaoke Song and portion it with their Friends Online. Ads on Social networking sites would take topographic point. As KARAOKE has new merriment filled Features like Auto Voice melody. Amusing effects. it is rather easy to acquire familiar and effectual with childs and Childs. Subsequently on After acquiring steady market and Consumers. KARAOKE will hold coaction withe Mobile Network Companies to utilize their ain vocals of the Consumers as their Caller Tunes. where we would acquire paid by the Mobile Network companies and they would be bear downing from the Consumers. As Each and Every hebdomad in India more than 2 Music Albums are released so people will be more Curious about doing new karaoke vocals and this will add up to their Entertainment. 7. Gross saless AND DISTRIBUTION Primary gross revenues would be through the Official Web page and Application shops of the Mobile Phones and Tablets. where Ads about new vocals and trades would be Published and shared through Social networking and the Followings in them. Ads about the release of new Albums and updates about Upcoming Songs would be done through the Official Webpage and Social networking. As Karaoke Acts as an Social Networking site it solves the Purpose. This would take quality clip to Get popular and effectual in the Market as this Involves people from Different provinces and Different Languages from India. As the Celebrity Advertisements would assist in Promoting the merchandise will assist the gross revenues of the merchandise in a period of Time. Distribution will be Done in the Web page and in Social Networking sites every bit good through Ads and information. where the Followers would acquire Up to day of the month information’s. Distribution will partially be done by the consumers every bit good as they do their vocal and portion it with others. which would be good for both the Consumers and the manufacturers. After a figure of people had acquired and history with KARAOKE. the following measure for the company would be upgrading the merchandise to do it functional for a big figure of people and doing it user-friendly after having feedback from the Consumers. 8. Rivals KARAOKE faces Competition in two Different ways. thought KARAOKE is a whole new different merchandise from their rivals. One manner of Competition would be through Existing Websites which are available for Karaoke vocals Downloads. The other manner of Competition would be through the Duplication of the Product and buccaneering of the Paths released through KARAOKE. There are Six chief viing web sites. which shall be stated below and compared with KARAOKE. 1. meraghana. com: which offers a Subscription Plan for $ 4. 95 ( INR = 270. 67. ? = 3. 05 ) a Month and $ 49. 95 ( INR = 2731. 27. ? = 30. 76 ) a twelvemonth for limitless use. The cost of this Product is really High for the Consumers as meraghana. com has really fer consumers. which doesn’t offer any new Songs and dressed ores on a Single linguistic communication from India and it does non offer any free add-ons like the Lyrics book and Movie Information’s. 2. Redkaraoke. com Which Offers a Subscription program for $ 2. 99 ( INR = 163. 49. ? = 1. 84 ) a Day. $ 6. 99 ( INR = 382. 21. ? = 4. 30 ) a Month and $ 39. 99 ( INR = 2186. 65. ? = 24. 63 ) a Year. where there rates are excessively high even for a individual twenty-four hours subscription and they do non offer any new vocals or sharing installations and there is no attention deficit disorder on to the Product as much. 3. Taranaa. com Which Offers a Annual Subscription for $ 20 ( INR = 1093. 60. ? = 12. 32 ) a twelvemonth. They do non offer any monthly Subscription or individual vocal Download options was KARAOKE does and they do non Offer any new vocals which disappoints the Consumers. and they do non offer different linguistic communications. 4. Desikaraokedownload. com it is a free karaoke vocals downloading Website. though it is illegal Downloads its Quite Popular where people can download the karaoke vocals and record it individually on their ain devices. where as the web site does non bring forth any installations for entering and Sharing the paths. As it is an illegal download there is no proper quality of the paths. 5. Karaokehindi. com Where Each Track Cost $ 5 ( INR = 273. 40. ? = 3. 08 ) which makes it excessively expensive for the consumers when compared to the other viing web sites. and they do non offer any monthly or annual subscriptions as the other web sites do. They offer merely old vocals and non the Latest paths which could catch the childs attending. 6. Latestbollywoodkaraoke. com This Website Offers up to day of the month karaoke paths. including the Latest releases for Free. but it is illegal Download where the vocals are non Copyrighted at all. The Tracks which they offer are manipulated hapless Quality paths. Though they provide latest vocals the do non supply any recording installations or sharing installations. SWOT analysis for KARAOKE when compared to its Rivals Strengths – Can be used in Mobile phones and Tablets excessively. which makes it Portable. – Easy to Use and an Interesting piece of Entertainment. – Sharing Facilities on Social Networking web sites. – new invention towards Karaoke because it is alone in its Own sort. |Weaknesses – duplicate of the merchandise – Piracy of Tracks which are released through KARAOKE – hazardous promotional Tactics. giving free paths ab initio for publicity where the Competitors don’t. – Heavy investing needed. | Opportunities – As it is Interesting for the Childs to utilize – support from music composers and record labels to advance the Merchandise – it is a free Application Software. which acts like a societal networking – immature coevalss involvement in music and doing music. |Threats – new clients exchanging to Similar Forthcoming merchandises. – people should afford to pass money for purchasing vocals and Karaoke Tracks. – monetary value / characteristic war with rivals – composers can officially let go of karaoke versions themselves. which would impact them the most once more | As the SWOT Analysis emcing the Competitors shows that KARAOKE offers a better trade and new interesting Elementss which would achieve success in market with the Younger coevalss Interest on it. Though it has its ain failings and menaces. by more offers and Ads and Development of the Product will assist the merchandise to stand up in the Market. KARAOKE is Unique in its ain sort as mentioned earlier and there is no similar merchandise this. though it has rivals. The viing web site are expensive and does non offer any New paths Usually which would do lose involvement among the Youngsters. who seek latest updates. even when few Web sites offer they are Illegal downloads with Poor Quality. KARAOKE would move as a Social Networking piece. which would affect the Younger coevals to pass Quality clip on it. this will give back the senses to the consumers where they get used to Buying vocals and Karaoke paths for minimum monetary value instead downloading it illicitly. The Strength of the Product lies in support from the Composers. Artist and the Record labels. as this is a new Innovation where people would wish to Invest and do money in return and this would pay the Royalty for the Artist and composer every bit good. By analysis the features of the rivals has been revealed where they are expensive and drawbacks in different signifiers. this would give back life to the karaoke involved Entertainment. 9. Customers The First set of Target Customers are the Younger Generation between the Age of 16 – 35 who are prone users of Social Networking like Facebook and chirrup. where the people who are interested in seeking new Merchandises. that makes them happy and Interactive. Thus KARAOKE would function as a medium for their Social interaction through karaoke paths and their vocalizing abilities. The following set of Target Customers will be from all age group who are Music lovers and who love to Sing. even if they are recreational vocalists. so this Merchandise will make justness to users from School pupils to working Professionals. This Merchandise will be good to the Aged people who are interested in singing supplications vocals and other spiritual vocals by themselves. Peoples From Different provinces of India would Buy and seek out Other Language paths in which they are Familiar and interested to prosecute. there are few Consumers who would cognize more than one linguistic communication and are interested in all linguistic communication vocals. this merchandise will assist to work out their demands. As there are Consumers from Different parts of India where each one has different involvement towards karaoke and Social Networking every bit good. this would assist to widen the market. As Peoples outside India are interested In Indian Songs and Indian Karaoke Tracks. they would even buy their likes from this Merchandise and this will assist in widening the market of the Product Internationally and Developing the Merchandise. India ranks 3rd in the usage of Social Networking Websites. There are 62 713 650 Facebook users as per the statistics record which has been taken late. where 48 % users are from the Age group 18 – 24 and 27 per centum users from the Age Group 25 – 34. which contains the bulk of more than 75 % below the age group of 35 which shows a figure around 47 035 238. Where most of the Childs will be Music lovers and interested in doing karaoke vocals Songs when something new is projected. even when merely 2 % of the people are interested from the age group 18 -35. there would be about 311 650 consumers for this merchandise. So this will be a certain figure where people will be interested in utilizing the Product which is Absolutely good for a new Merchandise during it launch. 10. Budget Initially the Business squad garlic necessitate a Time period of Six months for Developing the Software and Trouble hiting them. to do it perfect during the launch of the Product. it may take a month supernumerary for Fine tuning the merchandise for better Outcome. The Initial Investment for the First Six months including Software developing and assorted disbursals instead than Software Development will be ?12000 ( INR = 10. 68. 000 ) and ?4000 ( INR 3. 56. 000 ) severally. After finishing the Product and after rectifying the Products errors. the Product will be ready for it Launch. After the launch we need farther investings for Promotion and increasing figure of users. After the Launch. The fresher’s who are new to the Product will be Given a Free vocal of their ain pick. where it is approximately calculated with the figure of consumers estimated above. which would be about ?35 016 ( INR 31. 16. 500 ) where it is a whooping investing. after they invite Twenty more people to the Web and as they join the web application. the Invite would be Giver and extra free vocal where the figures are calculated at the upper limit and the maximal disbursal would be ?35 016 once more. The estimated Profit Margin will get down after One twelvemonth of the merchandise launch as it a new investing. where as if the Product is successful shortly and has many consumers. they get back the initial in Six Months clip. Ads for the Products will be ?3000 which can be compensated with the money the merchandise earns through Ads about films and music Album on the Official web page. As the Product gets households the advertizements gross for the Product will besides Increase. the estimation net income Margin on the sec on twelvemonth will be 30 % ensuing in a net net income of ?60. 000. 11. INITIAL INVESTMENT An estimated Initial Investment of ?16000 + ?73 032 in six month interval severally. a Sum of ?89032 will be needed for the Product. Which would include the Web development and Server direction cost including a amount of ?12000 and ?4000 for the Miscellaneous disbursals. this would cover all the disbursals including the labour charges and transit. Where ? 3000 from the whole Budget will be allocated for the Celebrity Advertisements and advertizements through other mediums. Free Ads of Facebook and chirrup would non incur any charges where they are reciprocally good. The projection is that at least 2 % of the entire societal Networking circle start utilizing the Product which will be about 311 650 consumers Using the Product. In the First Three Months 25 % from the merchandise consumers. which will hold 77912 consumers will purchase at least One vocal at a lower limit rate which would lend the gross at ? 8735. in the following Three months which Six months all together will hold 50 % of the consumer purchasing at least One vocal which would give another ? 8735. and the merchandise will be gaining through Ads of the web page which will lend a lower limit of ?3000 in the first six months which will bit by bit increase. Thus the Initial investing demands are explained. 12. Barriers Internal Barriers The Internal Barriers which could originate is. Effective investings from the Investors with Confidence to Bring up a Good Quality Product and the Time for Testing the Product and problem shot may take much clip as predicted to be. It could take Six to nine months for Marketing the Product through publicity and do the Product Familiar with the Consumers. This my be due to unanticipated Fortunes such as unwellness. occupation resettlement. etc. External Barriers Ageless Barriers would originate by the Lack of Potential Investors. who can get by up with the Development of the merchandise. Finding a Good Software development and waiter direction squad could besides be a barrier. Technical barriers like the velocity and effectivity of the merchandise in nomadic phones and Tablets could originate. Ads should make the consumers good before the merchandise is launched. Effective Competitors

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Inventory Management - Research Paper Example This means that the employees order new stock as soon as the existing one is depleted. Full maximization of employee use is essential in times of failure of the system. Many businesses have employed the use of self-checkout machines in retailing to enhance productivity. Among the major advantages of these machines is the improvement of efficiency in that they reduce the checkout time. A store can run six self-check units all controlled by one employee who tracks the progress of all customers in all the machines as opposed to one cashier and thus reduce time. The customer also gets a false sense of privacy thus improving satisfaction and productivity. For a retailer, there is reduced staffing and therefore reduced cost of management due to less administration costs. The machines enhance efficiency in the payment as they accept many methods of payment such as the debit and credit cards, cash through coin slots and electronic food assistance cards. However, the system is vulnerable to theft from shoplifters. The trustworthiness of customers is questionable but the machines may detect incidences of theft and cause the customer to change attitude toward s

MicromidIK Essay Example | Topics and Well Written Essays - 1500 words

MicromidIK - Essay Example It shows the relationship between price and the supply of goods in the market. The figure below demonstrates the relationship of price and supply. Increase of the prices of goods in the market, results in an increase of goods supplied. Production possibilities frontier Production possibility frontier is a curve that compares the rate of production of goods. For example, if there are two kinds of goods, guns and butter, and all resources are fully employed while technology remains fixed then the production of more guns would require more resources (capital and labour) moved from production of butter to guns. Absolute advantage Absolute advantage is a term used to denote situation where some countries produce certain goods more efficiently than other countries. The cost of production of goods differs from one country to another. Moreover, the skill and technology utilised in production differs. Therefore, absolute advantage is a term used to explain the ability of a country to produce goods and services more efficiently than other countries. For example, countries that produce products like steel, automotive better than other countries are said to have an absolute advantage. Marginal utility In explaining the term marginal utility, it is important to understand the term utility. Utility is a satisfaction or a gain consumer get after consumption of a commodity. Marginal utility, therefore, explains the extra satisfaction a consumer gets after consuming an extra unit of a commodity. Marginal utility is the additional benefit or satisfaction that consumers derive when they spend additional dollar to an extra unit of a commodity or service. Marginal utility also explains the diminishing utility when consumer buys more of a product or service that they already had. Example, a family with five members will need bread for breakfast where each person’s gets three slices of bread. However, if they decide to take extra bread the satisfaction or Utils from the extra bread diminishes. Inferior goods Inferior goods are differentiated from normal goods by their response to increases in income. Unlike normal goods, the demand for inferior goods decreases as income increases. Consumers of inferior goods prefer buying high priced goods when they can afford them. For example, when incomes are low, consumers travel by bus, but when income increases people buy cars and stop travelling by bus. Therefore, bus riding decline as incomes increases. Perfectly elastic demand Elasticity of demand is the responsiveness of changes in demand as a result of factors that affect the demand for goods and service. Therefore, perfectly elastic demand is a where a small change in the affecting factor (price) causes a high or extreme response of demand. Perfectly elastic demand curve has a horizontal curve with a slope equal to zero. In the above diagram, the demand of goods is zero, and above the price of $20 while it is infinite at a price below $20. Producer surplus Pr oducer surplus is the difference between what a producer is able to supply to the market and the actual demand that the market offer under a particular price and time. The situation where the producers are unable to satisfy the demand in the market defines producer’s surplus. Producer of goods and services face the dilemma of what they are willing and able to supply in the market and the actual amount of the price they get. This difference is referred to as the producer’

Henry Ford And Fordism Influences Cultural Studies Essay

Henry Ford And Fordism Influences Cultural Studies Essay Management techniques have gone through many different stages and continue to evolve even today. In the early part of the 20th century as well as the high growth periods of the US economy after World War II, Fordism, was in the forefront, as it focused on mass production and mass consumption as a means of expanding the economy. However as the US economy went through slow growth years, this particular system did not work and other management systems took precedence. Yet there are many organisations that continue to use Henry Fords philosophy even in the 21st century. And it is the objective of this research document to study the relevance of the concepts introduced by Henry Ford and the impact and influence it has on 21st century organisations. Literature Reviews: When the transformation from the agricultural age to industrial mass production took place, Henry Ford and his philosophy that consisted of using specialized tools, assembly lines and using non-skilled labour in direct production were able to drive economic growth and expansion at unprecedented levels (Shiomi Wada, 1995). Likewise it was Fords philosophy that was the driving factor behind the automobile industry and this system is still used to a great extent by the automobile industry to date. The automobile industry is still the worlds largest manufacturing industry and even though many of the leading car makers have automated their systems to a great extent and reduced their dependence on labour, they still use the assembly line method with the concepts that were introduced by Henry Ford (Shiomi Wada, 1995). This is not to say that the assembly line method was the brainchild of Henry Ford but rather that the assembly line of today has been greatly influenced by him and has not gone through many major changes in the last seven or eight decades (Gowing, Morris, Adler Gold, 2008). The moving assembly line that we have known through the years and is seen to date even in this age of advanced robotics being used in the automobile industry was introduced by Henry Ford (Laurie, 2000). There are currently a few schools of thought that have been finding it difficult to decide if Fordism has had a direct impact on the current economic system that is not wholly based on mass production and consumption as it was after World War II but rather a more streamlined method that is associated with socio-economic phenomena, that is prevalent in all industrial countries throughout the latter part of the 20th century. While it may not be the same as the Fordism that was seen in the automotive industry during the era of Henry Ford, it is still largely based on the system that was formulated by him. In his system employees worked on a production line and the tasks that they performed were specialized in nature and most importantly it was repetitive. The modern day concept of Fordism centers round the following concepts as opposed to the concepts that were discussed above. These concepts are as follows Production is in small batches rather than mass production Economies of Scope are valued The jobs and the products that are manufactured are all specialized Information Technology is widely used The emphasis is on the consumer rather than the different social classes in a society. Instead of the blue-collar worker of the past we see a number in the rise of the white-collar workers due to this concept. The workforce includes females as opposed to be male dominated like in the past. (Kim, 2002) The above concepts have come into play due to the saturation of the key markets, which worked against the concept of mass consumption. Due to this new concepts the emphasis is on uplifting the living standards, which in turn has changed the manner in which the market is viewed from the manufacturers end (production/manufacturing stand point). Rather than the consumers being seen as a mass market that can be served by one generic type of item, manufacturers began to see the consumers as individuals that made up many different segments of market. Therefore it occurred to the manufacturers that the consumers were better served if they were grouped in to batches and products and services were provided that fit the goals and needs of those specific segments rather than the mass market (Ray Reed, 1994). Therefore the mass market concept that was introduced by Ford has now been narrowed to markets that are specific to luxury items, custom made products and positional goods. Production, which was homogenous in nature at the start of Fordism, is today more focused and therefore is diverse and can be differentiated. Further as stated previously the economies of scale of the Ford era have now evolved into Economies of Scale due to the diversification and differentiation that is taking place in the market place (Raynor, 2004). The changes that have brought about the 21st century organisation, is largely due to factors such as the changing global economic and political landscape and the changes in prominent ideologies. Due to the declines that were seen in national production (that was prevalent in the post war America) for a more globalised production system of the late 80s and 90s, along with the increase of global markets and multi national companies, flexible specialization has replaced the mass markets of the post war era. Commanding the workers to behave in a certain way has now been replaced and management pays more attention to communication rather than ordering as was seen in Fords time. Further the centralized production process of yester year is now replaced by outsourcing, franchising, sub-contracting, part time workers, temporary workers, self employed individuals and work-from home individuals. Besides the economic changes that took place as stated above there have been many political changes that have taken place that has forced the evolution of Fordism (Thomas, 2004). The political changes are mainly the change from the class based political parties (as seen in the United Kingdom and the United States) to the political parties that are based on social movements, gender, race, religion and region. Labour Union influence is today almost non-existent North America and is now replaced by more localized entities that engage in plant based negotiations. Further the rise of an entrepreneurialistic culture has also lead to the evolution of Fordism. Even education today is less standardized as it used to be and become more specialized with the work force seeing a decline in the numbers of individuals opting for blue-collar jobs and rather joining the ranks of the white-collar workers (Lebowitz, 2004). Italy is a very good example of how the concepts of Fordism have evolved over the years. In areas such as Milan, Turin and Genoa, production used to be focused on the concept of mass production for mass consumption, however during the 1970s and later, the clusters of small companies and manufacturing plants started developing in areas such as Tuscany, Umbria and Veneto to name a few. Each of these regions specialized and produced a different set of products that were all very loosely related to one another. Each of the factories often employed workers that numbered between five and fifty (a majority of which were below ten). This is what is called the economies of scope and a far cry from the economies of scale that we saw in the initial stages of Fordism (Williams, 1998). The feature of these manufacturing units was that the product that were manufactured were of high quality and the workers who were employed were highly skilled and highly paid due to the high level of skills. There was deep integration and much involvement between the entrepreneurs, the designers as well as the engineers in each of these plants and the plants themselves were design oriented and multi-disciplinary in nature. Japan is another good example of the evolution of Fordism that took place. After world war II and the destruction of the country, the company structure within the country changed drastically, this caused the trade unions to be replaced with management friendly unions, increased number of individuals who were less specialized and more multi-skilled. Further the company had a pool of part time/temp and unskilled workers for periphery workers (Perkins, 2005). Further due to the trade embargoes that the country was faced with after World War II, the production processes within the country could experiment on the domestic market and when the embargoes were finally lifted and imported technology and processes came into the Japanese market, the production industry was ready to absorb the techniques and better it through philosophies such as TQM (Total Quality Management) etc. Due to the price fixing that was prevalent in the market, competition in the domestic market could only be won by differentiation. Further due to the demand for a wide range of products the country was able to have a wide range of facilities that were flexible and able to changeover and produce a large product line. Therefore instead of standardizing the country had a huge number of factories and plants that were specialized in a wide variety of products. Sub-contracting and supply networks were first born in Japan, which changed the Fordist view that American companies of the time were diligently following. Instead of having costly production machinery, the evolved Fordist concepts were more focused on multi-purpose technologies that were affordable for small and medium scale producers who were flooding the market (Pettibone, 2006). Findings: Even though assembly lines are thought to be a thing of the past and Henry Fords concepts of management are thought to be obsolete, the largest manufacturing industry in the world, which is the automobile industry, still uses the method and the concepts even though it has gone through a few transformations. However the concepts that were introduced by Ford has evolved to a great extent today and is used in companies in many different forms. Analysis: With the two stage transformations that the concepts went through in the last century, Henry Fords concepts are still relevant in the 21st century as they were in the 20th century. While many may argue that his concepts have gone through many different stages of evolution this is not the case. The automobile industry that is still in existence in North America and around the world use many of Fords concepts, and many of the concepts that are in different stages of evolution. Therefore it can be stated that the Automobile industry being the largest manufacturing industry in the world is one of the most important examples of the impact that Fordism has had on the 21st century company. The Automobile industry uses a combination of the mass production and flexible specialization. The flexibility that was introduced into mass production would not have been possible if Ford had not first introduced mass production, therefore even though Fordist concepts maybe hidden and changed beyond recognition over the years, it is apparent that without Fords concepts the foundation for modern day production would not have been built and therefore modern day theorist would not have had much to build on to get to where they are today (Bencivenga, 2002). Therefore it can be concluded, that even though Fordism and Ford himself is often forgotten in our flexible, technology driven, multi-skilled, multi-purpose, positional and customized production era, the influence of Ford and Fordism is very strong and none of this would have been possible without him and his concepts and methods. Conclusion: Based on the huge number of organisations that still eliminate skilled labour in direct production, use special tools and equipment through the assembly line, all go to show that the concepts that were introduced by Henry Ford are still relevant even in the 21st century even though mass production/mass consumption cannot be considered as a economic driver for expansion. Further even in companies that the above is not true, the concepts in place are all concepts that have evolved from Fordism.

Exam 1 Study Guide – Marketing 360

Chapter 1 – Overview of Marketing * Inertia to Passion * * 80/20 Rule * â€Å"80% of profits come from 20% of consumers† * Economies of Scale * The more you make of something, the less it costs per unit * i. e. Microsoft Office 2014 * Wholesale – Costco * Understand Marketing Mix (4 P’s)/From Customer Perspective 4 Cs * Marketing Mix: A combination of the product itself, the price of the product, the place where it is made available, and the activities that introduce it to consumers that creates a desired response among a set f predefined consumers * Marketing Mix consists of;Marketer| Consumer| Product| Customer Solution| Price| Customer Cost| Promotion| Communication| Place| Convenience | * Exchange * Pg. 12 â€Å"Occurs when a person gives something and gets something else in return. The buyer receives an object, service, or idea that satisfies a need, and the seller receives something he or she feels is of equivalent value† * Trade currency * Tr ade services * Trade behaviors * Exchange Value * Criteria for a Market A market consists of all the consumers who share a common need that can be satisfied by a specific product and who have the resources, willingness, and authority to make a purchase * Utility – Time, Place, Possession, Form, Info * Utility: The usefulness or benefit consumers receive from a product * Time Utility: Storing products until they are needed * Place Utility: Making products available where customers want them * Possession Utility: Allowing the consumer to won, use, and enjoy the product * Form Utility: Transforming raw materials into finished products * What is Value?Components of Value * Value: Benefits a customer receives from buying a good or service * Value from the customer’s perspective: Price and benefits * Value from the seller’s perspective: Is the exchange profitable to them, has it made money * Build Value: Goal is to satisfy customer over and over again so that they can build a long-term relationship rather than just having a â€Å"one night stand† * Customers have value: Firms recognize that it can be very costly in terms of both money and human effort to do whatever it takes to keep some customers loyal to the company.Samsung Distribution ChannelVery often these actions pay off, but there are cases in which keeping a customer is a losing proposition * Lifetime value of a customer: How much profit they expect to make from a particular customer * Provide value through competitive advantage: Distinctive competency- a firm’s capability that is superior to that of its competition * Value from society’s perspective: * Customer Satisfaction Model * Customer Equity * Combined customer lifetime value of all customers Firing Customers * Sustainable Competitive Advantage * Competitive Advantage: Ability of firm to outperform competition, providing customers with benefit competition cant * Identify distinctive competency (firm’s capability superior to competition) * Turn distinctive competency into differential benefit (important to customers) * Sustainable Competitive Advantage * Distinctive Competencies; Differential Benefits * The Value Proposition * Philosophies (eras) Societal Marketing Orientation (New Era); Triple Bottom Line * Emphasis on satisfying broader needs of society (employees, stockholders, etc. ) This is like market orientation by there is a little something more * Being concerned with social issues†¦ doing things better for society and being genuinely concerned * Building long-term relationships * Also referred to as the â€Å"triple bottom line† * Environmental, social and financial bottom line * Building long-term relationships, not just satisfying a one time need * i. . McDonalds * Ronald McDonald House * Using paper hamburger cases vs. * If the bottoms (financial, social, environmental) become the norm, it becomes the marketing orientation * Marketing (customer) Orientatio n * A company that practices the marketing concept. Determining and then satisfying consumer needs and wants at a profit * Selling Orientation * Getting the product out the door! Reducing inventories.Product supply is greater than demand * Getting excess products out the door, the decisions you make will reflect on what orientation you will use * One time purchases, do not establish relationship with the customer * Competitor Orientation * Focus is on competitor intelligence. Learning and reacting to what the competition is doing * i. e. Lowe’s – Wherever there was a Home Depot, they would place a Lowe’s * Product Orientation * Emphasis is on making the product better, production efficiencies.Best when demand surpasses supply * How is this different from a marketing orientation? NOT asking what the customers want, making what they want. (It’s going to be cool and you’re going to want it) Chapter 2 – Strategic Planning * Mission, Marketing My opia * Mission statement describes organization’s overall purpose * How should we develop firm’s capabilities? * What products and benefits can we create for customers? * What business are we in? * What customers should we serve? Avoid marketing Myopia – Having a really narrow mission statement, or being short sided * SWOT ANALYSIS Assessment of Organization’s internal and external environment SWOT Analysis, SWOT interactions * * External Environment Identify opportunities and threats to firm from consumers, competitors, economy, etc. Internal Environment Identify strengths and weaknesses in firms employees, technologies, facilities, finances, etc. Leverage: Strengths + Opportunities * Vulnerability: Strengths + Threats * Constraint: Weaknesses + Opportunities * Problem: Weaknesses + Threats * Portfolio Analysis Portfolio Analysis – a management tools for evaluating a firm’s business mix and assessing the potential of its SBU’s * Indi vidual units within a company – Nike Swimming within Nike * SBU’s (Strategic Business Units)– Individual units within a firm, each having its own mission, objectives, resources, managers and competitors * BCG Matrix; Star, Dog, Question Mark, Cash Cow * Boston Consulting Group (BCG) Growth Matrix – Analyzes the potential of products to generate cash for a firm. Tells managers which products they should grow * i. . Different Products Owned by Larger Firm * Strategies for Each Portfolio * Business Portfolio: Stars * High industry growth * High relative market share * Consider potential to stay star * Requires much investment * Generates relatively high revenues * Cash Cows * Low industry growth * High relative market share * They are not spending a lot of money to communicate with consumers, they are just bringing in business * Economies of scale and high profit margins * Requires less investment * Generates relatively high revenues Helps you support other businesses and launch other business/ventures * Question Marks * High industry growth * Low relative market share * Consider potential to be star * Requires too much investment * Generates relatively low revenues * i. e. Samsung Galaxy – how to move it over to get more money? * Spending more money with less or a market share in comparison to other products * Dogs * Low industry growth * Low relative market share * Generates little profits * Fish or cut bait * Either get rid of it or reinvent it – determine a new use for it.Find a way that it has never been used before * **Exam Question** Selling cutting boards, more people are cooking at home, market for cutting boards (market growth rate) is high. Company makes bamboo cutting boards, has 10% market share * Relative to competition * Product-Market Growth Matrix * Marketers use the product-market growth matrix to analyze different growth strategies pg. 52 (the left of the table would read MARKET EMPHASIS with â€Å"New Markets† on the bottom left and â€Å"Existing Markets† on the top left) PRODUCT EMPHASIS Existing Products New ProductsMarket Penetration StrategySeek to increase sales of existing products to existing markets| Product Development StrategyCreate growth by selling new products in existing markets| Market Development StrategyIntroduce existing products to new markets| Diversification StrategyEmphasize both new products and new markets to achieve growth| * Strategic Alternatives – Market Penetration; Market Development; Product Development; Diversification * Market Penetration: Growth strategies designed to increase sales of existing products to current customers, nonusers, and users of competitive brands in served markets * Market Development: Introduce existing products to new markets (geographic area, or it may mean reaching new customer segments within an existing geographic area) * Product Development Strategies: Create growth by selling new products in exist ing markets.May mean extending the firm’s product line by developing new variations of the item, or it may mean altering or improving the product to provide enhanced performance * Diversification Strategies: Emphasize both new products and new markets to achieve growth. Chapter 3 – Marketing Environment * Economic Environment * Marketers must understand economy and business cycle * Level of Economic Environment; LDC, Developing Country, Developed Country * Level of economic environment: the broader economic picture of a country * Deciding whether or not a country will be a good prospect * LDC: Least Developed Country: A country at the lowest stage of economic development * In most cases, its economic base is agriculture * Africa and South Asia * Standard living is low and so are literacy levels * Developing Country When an economy shifts its emphasis from agriculture to industry, standards of living, education, and the use of technology rise * The future market for con sumer goods like skin care products and mobile phones * Developed Country * Boasts sophisticated marketing systems, strong private enterprise, and bountiful market potential for many goods and services * Economically advanced and they offer a wide rand of opportunities for international marketers * Competitive Environment Marketers must know what competitors are doing (Competitive Intelligence) * Micro vs. Macro Competition * Macro – Overall industry, big picture Monopoly – one seller controls market, some companies sued for owning a monopoly * Oligopoly – small number of sellers, each with large share of market, i. e. cars * Monopolistic Competition – (we often see this as consumers) Many different sellers each offering a different benefit and each having a small share of market, i. e. soaps * Perfect Competition – Many small firms all offering similar products, no influence (rare) * Micro environmental competition– Competition for $â€℠¢s with products in the same class, what product alternatives will consumers choose * Competes on 3 levels * For discretionary income – how are people spending disposable income * Product competition – different products meeting the same need, i. e. ravel * Brand competition – same product trying to meet the same need, i. e. treadmills * Competitive Market Structures; Perfect Competition, Monopolistic Competition, Oligopoly, Monopoly * See Competitive Environment * Levels of Competition – Brand (Direct), Product, Total Market Competition (Discretionary Income) * See Competitive Environment * Technological Environment; how does this change industry? * Understanding the impact of technology on all aspects of the business * Distribution * Inventory Control * Communication, etc. * Political/Legal Environment/Federal Legislation (Acts) * Legislation that influences business. Make sure people compete fairly. Sherman Antitrust Act (1890) – intended to eli minate monopolies by prohibiting price fixing or predatory pricing * Vertical price fixing: When a manufacturer tells a retailer to sell at a fixed price * Vertical price fixing overturned by supreme court 2007 * Horizontal price fixing: When companies get together at the same level and agree to sell a product at the same price (Illegal) * Predatory price fixing: setting prices low to drive others out of business (Illegal) * Clayton Act (1914) – Prohibits tying contacts, take one product must take others * Nike – Violation of this act, LeBron shoes – Florida sued Nike for not delivering the shoes on time for â€Å"withholding† * Federal Trade Commission Act (1914) * Created the Federal Trade Commission to monitor unfair practices * Sociocultural Environment * Refers to the characteristics of the society, the people who live in that society, and the culture that reflects the values and beliefs of the society * Whether at home or in global markets, marketer s need to understand and adapt to their customs, characteristics and practices * Ethnocentrism The belief that one’s own norms and the products made in one’s country are superior * Bias occurs because we tend to use our own cultural frame of reference to judge other people * Ethnography: Researcher lives with people they are studying * Demographics * Statistics that measure observable aspects of a population * Population size * Age * Gender * Ethnic Group * Income * Education * Occupation * Family structure * Social Norms * Specific rules dictating what is right or wrong, acceptable or unacceptable * What ways to dress, how to speak, what to eat and how to behave * Cultural Values * Deeply held beliefs about right and wrong ways to live, that it imparts to it’s members * Talking about sex in public * Product Standardization vs. Localization Advocates of standardization argue that the world has become so small that basic needs and wants are the same everywhere * A focus on the similarities among cultures is certainly appealing * Realize large economies of scale because it could spread the costs of product development and promotional materials over many markets * Consistent exposure also helps create a global brand because it forges a strong, unified image all over the world * Advocates for localization feel that the world is not that small; you need to tailor products and promotional messages to local environments * Marketers feel that each culture is unique, with a distinctive set of behavioral and personality characteristics Chapter 4 – Market Information/Research * Steps in Conducting Market Research (this bullet will answer almost every bullet in this section, so just read over this one it’s in detail) 1.Define the Research Problem a. Specify the research objectives: i. Symptom or problem? ii. Selling the wine for too much money – symptom†¦ problem is the type of cap! What is the true issue? b. Identify your po pulation of interest: iii. Look at surrounding environment iv. What’s happening in the environment, is it a symptom or a problem? 2. Determining Research Design c. Research Design: Specifies what information will be collected and what type of study will be done d. Must determine if we are collecting primary or secondary data v. Primary: We collect data ourselves 1. Finding exactly what you want vi. Secondary: Someone else collects the data . Quality may be cheaper, but not as precise 3. Often outdated e. Determining Specific Information Needs vii. Primary information: Data specifically collected and organized for a particular marketing information need. Original viii. Secondary information: Data gathered for some purpose other than the current marketing information need (i. e. f. Primary Data – 3 types ix. Exploratory (problem identification) 4. Qualitative technique used to generate insights for future, more rigorous studies a. Interviews (1 on 1) b. Focus Groups (8-1 0) c. Ethnographies (researcher lives with people they are studying) d.Projective techniques (take yourself and â€Å"project† yourself into the situation based on information given) i. i. e. Folgers instant coffee – surveyed women ii. If you were making instant coffee you were â€Å"short-changing† your husbands iii. Benefits and features x. Descriptive (problem solving) 5. Quantitative technique that probes more systematically and with more respondents e. How to quantify a qualitative data – use a scale 6. Think frequencies f. Identifying numbers (how many people walk by the mall on campus) 7. Helps identify attitudes of consumers that buy the products g. Satisfaction survey xi. Casual (problem solving) 8.Quantitative techniques that attempt to understand the cause-and-effect relationships h. Test hypotheses i. Independent variable: manipulation j. Dependent variable: measureable outcome 9. Experiments: lab 10. Field Studies: real world 11. Causal Resea rch Example k. I work for Nestle and I believe that chocolate country of origin has an impact on satisfaction with the chocolate iv. Dependent = satisfaction v. Independent = country of origin vi. Independent variable with 5 choices (USA, Mexico, Canada, etc) 1. The more conditions you add, the more subjects you need to have vii. Let’s add an additional IV nuts or no nuts 2.Country of origin (5 choices) x Nuts (2 choices) = 10 conditions 12. You can have as many IV’s as you want, but this increases the number of subjects you need 13. To determine causality you look to see if there is a difference | Exploratory| Problem-Solving| Purpose| Investigation| Actionable information| Research Problem| Not well defined| Specific| Type of data| Qualitative | Quantitative| Sample| Small| Large| 3. Primary Data Collection Methods g. Communication, surveys xii. Mail questionnaires xiii. Telephone interviews xiv. Face-to-face interviews xv. Online questionnaires h. Observation xvi. P ersonal 14. Stores hire researchers to watch people xvii. Mechanical 15.Device that tracks behaviors (black strip that measures how many cars pass a street†¦) * Different Research Study Designs * A plan that specifies what information marketers will collect and what type of study they will do * Cross-sectional design: A type of descriptive technique that involves the systematic collection of quantitative information * Longitudinal Design: A technique that tracks the responses of the same sample of respondents over time * Types of Data: Qualitative, Primary, Secondary * Primary: We collect data ourselves * Finding exactly what you want * Secondary: Someone else collects the data * Quality may be cheaper, but not as precise Often outdated * Qualitative: You cannot put a number on it†¦ i. e. are you happy? Yes or no * Quantitative: You can put a value/scale number on it * Validity and Reliability * Validity: The extent to which research actually measures what it was intended to measure * Reliability: The extent to which research measurement techniques are free of errors * Construct – did we measure what we intended to measure? * Internal – can you identify the true causal relationship (most important) * External – generalizability; does this hold true for my population of interest? * Sampling * The process of selecting respondents for a study Probability sample: Each member of the population has some known chance of being included * Nonprobability sample: The use of personal judgment to select respondents (some cases, they just ask whoever they can find, some members of the population may not be included at all) * Convenience Sample: Nonprobability sample composed of individuals who just happen to be available when and where data is being collected * Independent/Dependent Variables * Independent – manipulation * Dependent – measureable outcome * Advantages/Disadvantages of Primary Data Collection Techniques * Advantage s of primary data collecting * Original * Gathering information for a particular need * Disadvantages of primary data collecting * Expensive * Advantages of secondary data collecting * Cheaper, saves time * Disadvantages of secondary data collecting * Outdated * Data Mining Process in which analysts sift through data to identify unique patterns of behavior among different customer groups * Data mining has 4 primary applications for marketers 1. Customer Acquisition: Many firms include demographic and other information about customers in their database 2. Customer Retention and Loyalty: Firm identifies big-spending customers and then targets them for special offers and inducements other customers won’t receive 3. Customer Abandonment: A firm wants customers to take their business elsewhere because servicing them actually costs the firm too much 4. Market Basket Analysis: Develop focused promotion strategies based on the records of which customers have bought certain products * Data Collection in Other Countries and Cultures Market conditions and consumer preferences vary worldwide and there are major differences in the sophistication of market research operations and the amount of data available to global marketers * Some countries may not have phones, literacy levels may affect mail surveys * Understanding local customs and cultural differences can affect the responses * Solve this problem by including local researchers in decisions about the design * Language: To overcome language barriers, researchers use the process of back-translation – the process of translating material to a foreign language and then back to the original language Additional Topics * Stealth Marketing * When you’re being marketed to, and you don’t realize you’re being marketed to * i. e.Camera phones – Nokia, having employees ask people to take pictures with their camera phones (w/o launching a campaign) * Guerilla Marketing * Doing something in a non-conventional, unique way * i. e. shooting someone from behind a tree†¦ * First time using QR codes * Buzz vs. Hype * What’s the difference? Guerilla marketing is all about creating buzz (goal is to get people to talk about us) * Buzz – people talking about it * As a consumer, we believe buzz over hype * Hype – comes from the company * i. e. television commercial * Hull’s drive theory * As humans, we are wired to know what we need which drives us * Homeostasis -> equilibrium * i. e. shivering when you’re cold Study in 70’s (rise of mini theories) claim there are many contributors to consumers * Darwin’s biological determinism * What motivates us * Cowbird; lays eggs in another species nest * When that egg hatches, it automatically knows the cowbird song * BORN with what motivates us * Cannibalization * When a new product takes sales away from original (existing) product * i. e. Apple 4S to 5, or Coca cola to diet coke * Can b e good and can be bad, depending on the situation * When you introduce a new product and it isn’t good†¦ It can motivate people to move away from the brand as a whole * Negative- having to sell what’s in inventory * Traditional vs. non-traditional media types * Traditional vs.Nontraditional * Subliminal messaging * Self-help cassette tapes * Lose weight label – people got the stop smoking message * Stop smoking – people got the lose weight message * Placebo * All of the Knuff’s Knuggets * Syphilis study – KNUGGET * Testing the spread of syphilis across the spread of African Americans * Infected some people with syphilis, some were given treatment, some were told they would be given treatment – but weren’t * Unethical, U. S. Government backed this study and eventually was sued for millions by families * Milgrim Shock Study * †¦Why we have the IRB * Institutional Review Boards * QR Codes Measures the effectiveness of th e ad * Allows a large amount of information to be displayed in a small space * Part of technological environment * Internal validity is necessary, but not sufficient for establishing external validity *KNUGGET * We have to have internal validity, otherwise its garbage * Just because we have internal validity, does not mean we can generalize or say that we have external validity * Heider’s Balance Theory is one explanation * Suggests that we need to keep triangle in balance * or NIKE GOLF TIGER WOODS YOU All positives around the outsides, or two negatives and one positive